House of Panic director Erwin van den IJssel was asked by DisneyXD Netherlands to create a series of channel idents to promote the Dutch channel's summer theme of 'Chain Reactions'.

Erwin decided to build story-based chain reactions which were crafted entirely out of objects kids could find at home. The joy he wanted to capture was that of being able to build things that your parents would raise their eyebrows at (hence the flying squeezy-bottle heron and exploding sports-field).

The heros of the idents are the kids themselves - cut out of snapshot photos and placed on cardboard figures. Disney XD also specified that the idents must have a Dutch 'feel' so objects were carefully made from subtely recognisable materials and products, such as the various food tins and bottles, chip boxes for football goals and traditional Dutch biscuits.

Production Company: The Panics
Director: Erwin van den IJssel